As pioneers of the ‘world’s most rare and precious Mānuka honey’, True Honey Co combine science, truth and beauty to create a truly high grade product you can trust. Every batch is tested for its quality and purity – resulting in an authentic New Zealand Mānuka honey ranging from 300+ MGO and above.

Luxury and sustainability is at the heart of everything True Honey Co does, which is reflected in its unique and cleverly designed packaging. I created high quality UGC that showcases this to the UK audience, as highlighted in the product launch brief. However, in addition, I spotted an opportunity to drive traffic and create leading backlinks to their website. I worked with the team directly on creating an interview-style article that tells the founders story in an engaging and natural way.