Dating as far back as 1886, ERDINGER is a traditional Bavarian wheat beer that has been brewed using wheat, malt, hops and water. The product blends gently spicy malt aromas with mildly bitter hops – but the best bit lies within in the unique ERDINGER brewing yeasts.

When ERDINGER launched its new media campaign ‘the #BestBit’ with brand ambassador Jürgen Klopp, I worked with the team to highlight my personal ‘best bit’ while including the brand messaging on the double maturity method. The brief was to help raise brand awareness of its campaign and to help educate UK consumers on the wheat beer by sharing social content on my page.

I delivered this by creating content that aligns with my personal style and audience, which involved styling a tablescape with the beers. I then linked to the website to boost traffic and spark intrigue – while the team were able to re-share on the ERDINGER page as part of the campaign’s social strategy.