When Scottish beer brand Innis & Gunn wanted to launch its new ‘The Original’ product in Leeds, I worked with them on creating engaging content to celebrate the product and raise brand awareness ahead of its big launch event.

The campaign messaging was themed around time; think, ‘time to get things right’ or ‘taking time to enjoy’ and savouring the moment. I ensured to keep this messaging in mind, resulting in authentic UGC that felt authentic and appealing to its target audience – all while aligning with my style of content. I then shared the link to buy tickets for any locals who may be interested in having a taste for themselves (who wouldn’t?), as well as driving new website traffic.